MOU BOOTS was founded by Shelley Tichborne in
2002 out of a special want to create comfortable yet sophisticated foot wear as
a remedy to the distress of modern day living. The word 'Mou' of French origin
literally means 'Soft to the touch' and the boots designed, prove to be in
every way and stay true to their name. It quickly became noticed by the more,
highly eclectic crowd of the fashion world including stylists and buyers who
did not worry too much about the price. The brand's popularity soon grew and
has now become the comfort footwear of choice for stars such as Ms.Diaz or the
lovable Gwyneth Paltrow. These boots are said to possess a typically rugged
look with an eccentric rebel spirit that sets them apart from the crowd.
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| mou eskimo boots |
The most famous among these styles are some
of the classic Antelope Cowboy boot, Blizzard, Mou Eskimo, Calf skin Slipper and
Goatskin Nanuk. The Cult London Mou is stated to offer original, hand crafted
footwear in high quality, premium fibres. Some of the features that make these
boots so unique, pricey and yet sought after is the fact that they are warm,
long lasting and sultrily soft. What more can one ask for? These shoes are
especially famous and loved my many the world over for having quirky, back to
nature, feel and an eccentrically, intriguing style. Although not entirely
water- resistant, the boots are mostly water—proof with the capability to
endure light showers or even snow. Care needs to be taken based on the
materials used for the products. For example, boots that have been made out of
wool needs to be rinsed with a sponge dipped in mild soap and sparingly
lukewarm water. The process is then repeated with cold clean water and then let
to dry naturally.
The ethnic yet environment friendly
production of these products was the main aim and sole driving force of Mou.
The innovative design schemes, coupled with the traditional hand—craft
production techniques served to ultimately maximize the integral natural beauty
and richness of the leathers made in the collection. The wide range of
interesting styles that were designed were solely created with the purpose of
giving warmth and easy of comfort to the masses who were going to use the
product and also provide long lasting soles and accessories. Mou reached an
extremity in fame and success, going so far as to be published in a multitude
of magazine issues such as Vogue, Elle, Cosmopolitan magazine, In Style
magazine, Glamour, etc.
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